How to find guitar students on the Internet via niches

Teaching guitar is really about niches compared to most instruments. Think about how many different music styles have been explored and even founded on guitar. When I think of its cousin violin the two seem on almost opposite poles. Guitar really does not belong primarily to any one style whereas violin belongs mostly (not exclusively) to classical music. This means that when it comes to marketing your brand of guitar lessons online you should seek out your niche or niches. For instance I am a fan of Steve Lukather like many others but I am also a big fan of Dave Gilmour. By combining the two I have found a niche. The Lukather/Gilmour niche. I could narrow it even further of course by focusing a certain aspect of their guitar playing like honing in on Gilmour's song writing rather than just his general playing. There are an endless number of niches and if you start with the ones that excite you and make some YouTube videos your audience will find you

Why every guitar teacher should have a blog.

I have been writing separate blogs for guitar students and guitar teachers for some years. I must admit I was in two minds going on and off blogging for the first few years. I couldn't really see any value in it. I first begun to change my opinion when I went through a phase of daily blogging and then stopped due to travel. In the following days I received messages from guitar students telling me they missed my blogs. Around the same time I found the stats section on my blogger account and was shocked to see that I was getting up to 500 people a day reading my various blogs with the total number of hits just shy of 100,000. I couldn't really explain it nor did I understand what it meant but what hit me was the fact that I had an audience and that was worth something. If you teach guitar And want to establish a voice blogging is a worthwhile exercise. Blogging is a good option because it's easy. I use an App on my iPod called BlogPress and it allows me to post quickly and easily anytime. So instead of doing nothing when I am sitting on a train or waiting at an airport I can write a blog. Plus you never know when an idea for a blog will come.

Your ideal guitar student

When you first begin teaching you are basically happy to teach anyone. I remember the excitement of enrolling new students in those early days and thinking that I was going to be fully booked in no time. I would enroll 2 to 3 new students a week mostly due to the fact that I had experience in sales. I did eventually fill my schedule but many of my students weren't practicing and I soon found myself feeling like a failure. The problem was I had been accepting anyone and trying to please everyone.

Successful teachers are clear about what their ideal student looks like. They can describe them in detail and as a result all their students will fit or be close to this description. But I should make it clear that they don't turn away students who aren't ideal. They simply have standards that students have to meet and their strength is communicating those standards and ensuring their students live up to them. If not that's when they politely recommend another teacher.

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