My ultimate strategy for teaching guitar

The following strategy is my ultimate plan for guitar teacher success and its based on group teaching.

Set your group lesson times. I suggest you teach 3 days a week. Don't teach on Mondays as there are too many public holidays and Fridays people are signing off for the week or going away. Pick from on Tuesday, Wednesday, Thursday and Saturday. You should split your groups into 3 age groups. Juniors, Teens and Adults. Junior groups 4pm and 6pm, teens 6pm to 7pm and adults 7.30pm onwards. All ow yourself a break from 7pm to 7.30pm.

Start with a 5 week private introduction. Enrol new students for a 5 week private course to introduce them to the method and build rapport. Prime them for group lessons. Once completed introduce them into a group. If they cannot fit into a suitable group time simply explain that you do not have any other options. Stick to your group times. Think of it like a bus timetable. These are the times you teach and students will need to work out their week around your schedule. Students who were impressed by your 5 week intro will fit in.

Spend the rest of your time marketing. To get the numbers you will need to build your groups you will need to do lots of local marketing. Doing local letterbox flyers is somewhat of a safe option but will require lots of walking. Talking to local businesses, schools, attending fetes, joining committees or business groups can also help. Look for opportunities to do shared marketing. E.g. A double-sided flyer with you on one side and a local business on the other.

That's it!

1. G4 GUITAR Teacher Network
2. www.g4guitarmethod.com.au

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